Launched on the year of India’s freedom, Navbharat Times has emerged to be the prime Hindi newspaper in metros like Delhi & Mumbai. This Hindi newspaper has come a long way since its early days where it was printed as a six page newspaper by a group of mere 12 people. Today it is owned by the Time Group and enjoys a massive readership of over 5 lakhs.
Reasons for Popularity:
Hindi is the most commonly used language in cities like metros like Mumbai & Delhi. No wonder then that Navbharat Times has over 20 lakh and 5 lakh readers in Delhi and Mumbai respectively. Moreover it enjoys popularity based on brand value since it comes from the house of Bennett, Coleman & Co Ltd.
Supplements affect the overall popularity of newspaper in a massive way. Navbharat Times releases two very important supplements called NBT Education and NBT Property which dole out the latest in field of education and real estate. Other specials like Hello Delhi & city based supplements also help in keeping readers entertained.
Growth of advertising in Navbharat Times:
Navbharat Times is read almost in every section of Delhi including Gurgaon, Ghaziabad, Faridabad & Noida apart from being circulated in Mumbai. As a result advertisers spend thousands of rupees to book ads in Navbharat Times newspaper hoping to generate new consumers.
DNA and Mid Day are two English newspapers that pose a threat to the growing popularity of Navbharat Times. Regional newspapers like The Inquilab, Gujarat Samachar are also coming across as potent competitors